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Viral Marketing

Viral Marketing is using digital channels such as email, social media (Twitter, Facebook etc) and old fashioned word of mouth to spread an advert of some description - be it a branded game, film clip or advert. Viral marketing is something of an artform as there are no hard and fast rules in predicting what will become truly viral against what might become viral.

Sagittarius Marketing have a good track record in producing viral games that are passed from person to person. Through careful analysis of target audiences, existing audiences, current trends and fashions we have created viral applications and games that have raised our clients brand in terms of both awareness and, more importantly, engagement.

Case Study: Rizla Suzuki British Superbike Team - Hot Lap Racing Game

During our three year tenure for now retired Rizla Suzuki British Superbike Team we created a fully branded motorcycle racing game that completely engaged with their petrol head audience. Furthermore, we supported this exercise in brand engagement through regularly changing the available race track and through monthly 'fastest lap' competitions. By taking this approach players continued to come back monthly for another go at the title and were happy to give their contact details in order to take part. In summary, this increased brand engagement, ensured repeat visits and promoted customer details harvesting plus the added bonus of viral referrals and the exposure of new users to the website and the brand.

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01233 467 800
36 High StreetAshford
KentTN24 8TE
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What we've been doing…

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Toyota Oekaki World Social Engagement Success

Toyota Oekaki World is a community orientated site that provides top of the range sewing machines but primarily provides tips, inspirations and advice to it's members. Toyota Oekaki World had began the process of building a social media presence on Facebook in the past with 1,410 Likes but this figure had more or less stayed stagnant over the past two years.

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Nurturing the existing customer – maximising the customer lifecycle

‘One of the biggest complaints customers make about marketing messages is that they’re all about selling something. The best sales pitch is a good customer relationship.’

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Who we work with…

  • Tesco
  • Ski Weekends
  • Pantone
  • Office Hero
  • Jacksons Fencing
  • Race of Champions

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Our Latest News

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Toyota Oekaki World Social Engagement Success

Toyota Oekaki World is a community orientated site that provides top of the range ...

Read Story
News Image

Nurturing the existing customer – maximising the customer lifecycle

‘One of the biggest complaints customers make about marketing messages is that the...

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Another Sitecore Success with Liberon

Sagittarius is pleased to announce the launch of Woodcareexpert.co.uk, the latest ...

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Webscape team joins Sagittarius

Sagittarius, the Ashford based digital agency are pleased to announce that the tea...

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Creating a positive online retail experience to increase conversions

In a real life store, the conversion rate to customers that enter to customers tha...

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