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Viral Marketing

Viral Marketing is using digital channels such as email, social media (Twitter, Facebook etc) and old fashioned word of mouth to spread an advert of some description - be it a branded game, film clip or advert. Viral marketing is something of an artform as there are no hard and fast rules in predicting what will become truly viral against what might become viral.

Sagittarius Marketing have a good track record in producing viral games that are passed from person to person. Through careful analysis of target audiences, existing audiences, current trends and fashions we have created viral applications and games that have raised our clients brand in terms of both awareness and, more importantly, engagement.

Case Study: Rizla Suzuki British Superbike Team - Hot Lap Racing Game

During our three year tenure for now retired Rizla Suzuki British Superbike Team we created a fully branded motorcycle racing game that completely engaged with their petrol head audience. Furthermore, we supported this exercise in brand engagement through regularly changing the available race track and through monthly 'fastest lap' competitions. By taking this approach players continued to come back monthly for another go at the title and were happy to give their contact details in order to take part. In summary, this increased brand engagement, ensured repeat visits and promoted customer details harvesting plus the added bonus of viral referrals and the exposure of new users to the website and the brand.

Get in touch

01233 467 800
36 High StreetAshford
KentTN24 8TE
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What we've been doing…

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Sagittarius Announced as an Elite Digital Agency

Sagittarius has been ranked as 12th in the Elite Digital Agencies Poll announced today as part of The Drum’s Digital Census.

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The shortlisting’s just keep coming!

The Sagittarius team were today pleased to be advised that their work with Skiweekends.com has been shortlisted in the 2014 Travelmole Awards in the Best Sports Travel and Tourism category.

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Who we work with…

  • Tesco
  • Ski Weekends
  • Pantone
  • Office Hero
  • Jacksons Fencing
  • Race of Champions

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News Image

Sagittarius Announced as an Elite Digital Agency

Sagittarius has been ranked as 12th in the Elite Digital Agencies Poll announced t...

Read Story
News Image

The shortlisting’s just keep coming!

The Sagittarius team were today pleased to be advised that their work with Skiweek...

Read Story
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Google Moves The Goal Posts Again... And Again!!

In previous years there have been Hummingbird and Penguin updates but 2014 has see...

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Google AdWords Drops [exact match] From Its Targeting

Last week (14th August) Google AdWords announced that it is going retire pure exac...

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Sagittarius Excel At The Ecommerce Awards

It’s been another amazing day here at Sagittarius as we arrived into the office to...

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